Dei Vilkinsons

I'm a technologist focused on building tools that help people understand and navigate complex systems. As CEO of HASH, I lead our efforts developing an open-source platform for decision-making: from tools for modeling and simulation through to an AI database that maintains and grows itself. Using the platform, huge organisations and individuals alike can forecast and optimize amidst complexity: simulating physical environments, economies, networks, and domain-specific phenomena with ease.

I also Chair London-based consultancy, Soho Strategy, which I founded in 2008. Through its work, SOHO has developed a reputation for specialising in data-driven strategy work, serving startups, private equity firms, and entities such as the UK government's Behavioural Insights Team, and National Health Service. We develop automation systems, software, and apps; advise on strategy and campaigns; and develop our own products and tools in-house.

Personally, I'm interested in how markets, evolution, and diversity can both stabilize and optimize systems. I write about these topics on Non Paribus, a blog that explores what happens when “all else” is not “held constant” in (as ceteris paribus, one of the main common refrains in modern economics, would have it).

Previously I built a multi-million PV a month blog network; studied Political Economy at King's College London, gaining first-class honours; and was appointed by Lt Gen Sir Edmund Burton to Chair the UK Information Assurance Advisory Council's Access Programme, bringing together top British government, academia, and industry leaders around cybersecurity issues pertinent to national security. Between 2016 and 2020, I additionaly sat on IAAC's management committee.

I currently live in Berlin 🇩🇪 — but am regularly back in my former homes of both London 🇬🇧 and New York 🇺🇸.

This site serves as a central hub for my various projects and writings. You can find my most recent thoughts and updates in the Latest section of the homepage, or learn more about my specific interests and beliefs in the Context section.